How These 3 Brands Are Taking Loyalty Beyond Points

May 21, 2018

It’s time for loyalty to evolve from a transactional system to a personal, dynamic relationship between brands and their customers. Now that personalization is the norm, we want to feel kno...

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What Your End Users Want in a Pen

Apr 23, 2018

In a world where technology is king and the average person switches between a  variety of devices throughout the day, it’s tempting to believe that pen and paper are becoming obsolete. That...

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Cotton Prices Could Reach Five Year High Next Year

Apr 04, 2018

The increased popularity of tri-blend athletic wear and the possible widespread use of hemp as an everyday material added more variables to cotton's popularity and stability. Is the cotton T-shirt&rsq...

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What is Sublimation?

Jan 30, 2018

Dye sublimation is the process that makes bright, full colored garments, gifts, awards, tile murals, blankets and banners, etc. It's the process that allows for decorating from neck to hem on performa...

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25 Insane Facts About Promotional Products

Jan 01, 2018

If you're thinking about putting your logo on a promotional product, consider the following insane -- but true -- facts:  Eight in 10 consumers own between one and 10 promotional products. Fi...

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College Football Bowl Game Gifts

Dec 20, 2017

For most, November, December and January comprise the holiday season, a time to be cheerful and joyous. For many, they're joyous because it means that College Football's 2017-18 Bowl season is here! W...

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Number 3 and Moving Up

Dec 13, 2017

American Solutions for Business is once again listed as tops in its field. This time it's Print+Promo Magazines list of Top Distributors for 2017. This list recognizes the industry's highest-performin...

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Got Purple? You Should.

Dec 10, 2017

It's official, purple -- specifically Ultra Violet -- is Pantone's Color of the Year for 2018.  Enigmatic purples have long been a symbol of the mysteries of the cosmos, the intrigue of what lie...

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Should You Put Your Logo on a Calendar?

Sep 04, 2017

The results are in. Giving away a calendar with your logo on it is a good use of your promotional dollars.  A whopping 29% of US consumers own a promotional calendar. While that may not sound li...

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Love Symbol #2: Pantone Creates New Color to Honor Prince

Aug 27, 2017

  Prince fans: calibrate your purples. Like his trademark glyph called Love Symbol #1—a mash-up of the Mars-male and Venus-female astrological symbols—t...

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Ringspun v Regular Cotton? What's the difference?

Aug 01, 2017

We recently launched an employee e-store for one of our clients. During the product selection process, our client asked, "What's the difference between ringspun and regular cotton?" Our reply, "A lot....

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Think Beyond the Norm for Memorable Merchandise

Jul 24, 2017

The band Radiohead has never conformed to the standards of other musical acts—both sonically and in terms of their merchandise. Remember last year the band sold all kinds of off-kilter mer...

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Make a Powerful Point with PowerPoint Presentation

Jul 08, 2017

I recently sat through two painfully excruciating days of PowerPoint presentations. Slide after slide after slide was filled with errors I teach my students to avoid if they want a good grade in class...

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Building Loyalty with Back to School

Jul 01, 2017

Very soon we will be inundated with advertisements announcing the annual Fall rite of passage. Back to School sales will flood the marketplace, telling consumers where they can find the best, lowest p...

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Cause Marketing with a Targeted Message

Jun 30, 2017

  When it comes to promoting a cause, marketers are finding that it’s best to get specific. Targeting certain customer segments and using signature cause products is increasingly popul...

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American Solutions for Business Rated Top Company

Jun 12, 2017

It was a big week in the promotional products industry with the release of the much awaited top listings: Promotional Products Top 50 and the Greatest Companies to Work For. It's the industry version ...

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The Importance of Branding

May 24, 2017

You've been there. You've spent your hard-earned money on giveaways, prizes, and other things to get people to come to your booth. Or you've spent time sending out direct mail pieces trying to get peo...

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Spring Cleaning

May 17, 2017

When a credit union wanted to encourage their members to review their accounts to ensure their financial situation was working in their favor, they turned to us for ideas.   After brainstorming...

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The Most Popular Promo Product Categories in 2016

Apr 18, 2017

Google just released their official list of the most popular search terms in 2016. The top searches included everything from Powerball to Prince to Pokémon Go. What a year it has been!With over...

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